Sanjana Agarwal

Contact me

Sanjana Agarwal

Contact me

Sanjana Agarwal

BookCabin Visual Guide

Category

Branding

Duration

1 Month

Tools

Adobe Creative Suite, Figma

Scope of Work

Branding, UI/UX, Marketing Design

BookCabin, the official OTA under the Lion Air Group, underwent a visual refresh in 2021 to establish a cohesive and recognizable identity across web and print platforms. The updated branding retains the core essence of the original logo while incorporating the tagline “by Lion Air Group” to strengthen brand visibility and affiliation.

This visual guide introduces a unified design language that connects all of BookCabin’s products and services, creating consistency across user touchpoints. From typography and color palette to UI components and marketing collaterals, the guide sets the foundation for both current and future design direction. The result: a flexible yet structured brand system that reflects BookCabin’s growth within the travel ecosystem.

Thank you!

Thank you for reading this case study. I’d love to hear your thoughts and continue the conversation.

📩 Email: hi@sanjana-agarwal.com
💼 My Design Portfolio
📷 Instagram / Tiktok / LinkedIn / Medium

Want to see more? Check out my other projects here

BookCabin, the official OTA under the Lion Air Group, underwent a visual refresh in 2021 to establish a cohesive and recognizable identity across web and print platforms. The updated branding retains the core essence of the original logo while incorporating the tagline “by Lion Air Group” to strengthen brand visibility and affiliation.

This visual guide introduces a unified design language that connects all of BookCabin’s products and services, creating consistency across user touchpoints. From typography and color palette to UI components and marketing collaterals, the guide sets the foundation for both current and future design direction. The result: a flexible yet structured brand system that reflects BookCabin’s growth within the travel ecosystem.

Thank you!

Thank you for reading this case study. I’d love to hear your thoughts and continue the conversation.

📩 Email: hi@sanjana-agarwal.com
💼 My Design Portfolio
📷 Instagram / Tiktok / LinkedIn / Medium

Want to see more? Check out my other projects here

BookCabin, the official OTA under the Lion Air Group, underwent a visual refresh in 2021 to establish a cohesive and recognizable identity across web and print platforms. The updated branding retains the core essence of the original logo while incorporating the tagline “by Lion Air Group” to strengthen brand visibility and affiliation.

This visual guide introduces a unified design language that connects all of BookCabin’s products and services, creating consistency across user touchpoints. From typography and color palette to UI components and marketing collaterals, the guide sets the foundation for both current and future design direction. The result: a flexible yet structured brand system that reflects BookCabin’s growth within the travel ecosystem.

BookCabin, the official OTA under the Lion Air Group, underwent a visual refresh in 2021 to establish a cohesive and recognizable identity across web and print platforms. The updated branding retains the core essence of the original logo while incorporating the tagline “by Lion Air Group” to strengthen brand visibility and affiliation.

This visual guide introduces a unified design language that connects all of BookCabin’s products and services, creating consistency across user touchpoints. From typography and color palette to UI components and marketing collaterals, the guide sets the foundation for both current and future design direction. The result: a flexible yet structured brand system that reflects BookCabin’s growth within the travel ecosystem.

BookCabin, the official OTA under the Lion Air Group, underwent a visual refresh in 2021 to establish a cohesive and recognizable identity across web and print platforms. The updated branding retains the core essence of the original logo while incorporating the tagline “by Lion Air Group” to strengthen brand visibility and affiliation.

This visual guide introduces a unified design language that connects all of BookCabin’s products and services, creating consistency across user touchpoints. From typography and color palette to UI components and marketing collaterals, the guide sets the foundation for both current and future design direction. The result: a flexible yet structured brand system that reflects BookCabin’s growth within the travel ecosystem.

BookCabin, the official OTA under the Lion Air Group, underwent a visual refresh in 2021 to establish a cohesive and recognizable identity across web and print platforms. The updated branding retains the core essence of the original logo while incorporating the tagline “by Lion Air Group” to strengthen brand visibility and affiliation.

This visual guide introduces a unified design language that connects all of BookCabin’s products and services, creating consistency across user touchpoints. From typography and color palette to UI components and marketing collaterals, the guide sets the foundation for both current and future design direction. The result: a flexible yet structured brand system that reflects BookCabin’s growth within the travel ecosystem.

Category

Branding

Duration

1 Month

Tools

Adobe Creative Suite, Figma

Scope of Work

Branding, UI/UX, Marketing Design